Why the Eagles' postseason slogan 'It's a Philly Thing' is a marketing sensation
After QB Jalen Hurts uttered the phrase in mid-December, the Eagles built a postseason marketing campaign around "It's a Philly Thing." The slogan has become ubiquitous with the team.
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After QB Jalen Hurts uttered the phrase in mid-December, the Eagles built a postseason marketing campaign around "It's a Philly Thing." The slogan has become ubiquitous with the team.
