Paddles up: Pickleball becoming big business, led by an Austin league with pro sports team owners
These entrepreneurs have attracted the likes of LeBron James and Kevin Durant to their nascent pickleball league, which was founded for the love of the game by an Austin-based CEO with big dreams about the future of the sport. Here's the story of why Dreamland owner Steve Kuhn founded Major League Pickleball, and how the upstart league is positioning itself for success professionalizing one of the fastest growing sports in America.
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These entrepreneurs have attracted the likes of LeBron James and Kevin Durant to their nascent pickleball league, which was founded for the love of the game by an Austin-based CEO with big dreams about the future of the sport. Here's the story of why Dreamland owner Steve Kuhn founded Major League Pickleball, and how the upstart league is positioning itself for success professionalizing one of the fastest growing sports in America.
