NASCAR exec: Why the sport's growth is clearly aligned with sponsorship strategies
Steve Phelps, the president of NASCAR, spoke at an event co-hosted by the Business Journal at Phoenix Raceway ahead of NASCAR Championship Weekend to discuss its branding and sponsorship strategy — and why the sport is successfully attracting a new generation of fans.
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Steve Phelps, the president of NASCAR, spoke at an event co-hosted by the Business Journal at Phoenix Raceway ahead of NASCAR Championship Weekend to discuss its branding and sponsorship strategy — and why the sport is successfully attracting a new generation of fans.
